“Starring NJ Advance Media.” Learn what we’re all about.
We’re excited to introduce our new NJ Advance Media corporate video. Take a moment and learn what we’re all about and then browse njadvancemedia.com and learn more about how we can help you. We are a...
View ArticleApril 21 is soon approaching. Is your site mobile friendly?
With Google’s mobile algorithm update coming April 21st, your website’s mobile compatability is more crucial than ever. The algorithm update is said to significantly affect organic rankings for those...
View ArticleMobile-geddon has happened. Is Your Marketing Mobile Ready?
Most of us would feel naked without our smartphones and tablets. Your mobile device is probably your go-to tool for a lot of daily activities, like researching products and services, finding local...
View ArticleNJ Advance Media recognized with top advertising and journalism honors.
NJ Advance Media was formed in 2014 with two primary objectives. In a 2014 press release, Matt Kraner, President was quoted, “We remain dedicated to serving the people of New Jersey with top-quality...
View ArticleWhat you say, and how you say it, is as important as where you put it.
Your digital campaign is designed to get your message in front of the right audience for your business. But wait! Is your creative strategy as strategic as your media strategy? The most well planned...
View ArticleComplimentary eBook: Pinpointing Your Best Customers
What is Audience Targeting anyway? Audience Targeting is the art and science of using observed, declared and predictive consumer data to create targetable audience segments across networks, platforms...
View ArticleChecking in on your 2015 Advertising Planning: A 15-Point Checklist
So, how’s it going so far? – a bit more than 1/3 of 2015 has come and gone. If you were doing your job, you got serious about your 2015 advertising plan about 6 months […] The post Checking in on your...
View ArticleUnderstanding your online visibility in today’s digital world [and a FREE...
Today’s evolving digital landscape is the equivalent of watching the ’50’s become ’90’s overnight. I reference the 90’s because of the new age opportunity of the time, the potential of the moment and...
View ArticleEvent: Business Advice to Help Grow Your Company – June 16, 2015
NJ Advance Media’s Director of Client Marketing Strategy Rich Campanaro will be joining a panel of New Jersey business experts on June 16 for a networking breakfast and panel discussion. “I am excited...
View ArticleNJ Advance Media recognized with top creative honors at NJ Ad Club awards...
On June 10, 2015 more than 300 people from all over New Jersey came together to honor creative excellence in advertising at the NJ Ad Club’s 47th Jersey Awards at The Grove in Cedar Grove, […] The post...
View ArticleAdvance Digital wins 2015 Microsoft Digital Advertising Partner of the Year
We are pleased to announce that Advance Digital has won the 2015 Microsoft Digital Advertising Partner of the Year Award. The company was honored among a global field of top Microsoft partners for...
View ArticleThe State of Social Media in 2015 [Infographic]
Social media platforms are in constant flux – trying to please users with new bells and whistles, but also give marketers more effective ways to connect with those users. It can be hard to keep […] The...
View ArticleAll clear to re-open. Now what?
As expressed in NJ Advance Media’s, Opening Up New Jersey whitepaper, as restrictions start to ease, you should ramp up your marketing as well. But, don’t default back to pre-pandemic messaging....
View ArticleNJ is Open* – Let the community know you are too
The impact of the COVID-19 pandemic on our region has resulted in one of the most challenging business environments we’ve ever seen. NJ.com recognizes that the local business community is absolutely...
View Article$10 Million Matching Grant Pledge
DEAR NEW JERSEY BUSINESSES, Since the start of the pandemic, our journalists have provided to you and the people of New Jersey critical news and information and stories of how New Jereysans have come...
View ArticleStreaming video has put consumers back into the living room
For almost 80 years, marketers have taken advantage of the latest entertainment technology to capture the attention of their viewing audience. Home Base Consumers began watching television in their...
View ArticleFREE DOWNLOAD: COVID-19 NJ CONSUMER SENTIMENT ANALYSIS
As New Jersey continues to move forward with reopening the economy following the pandemic shut down, local businesses should understand how to plan and adjust their marketing efforts along The Road...
View ArticleCapitalizing on voice search
Voice search is technology that allows a consumer to say a command and access information on Google and other search engines. Amazon, Apple, and Microsoft also utilize voice technologies that help...
View ArticleIf content is king, context is the kingdom
section#mk-page-introduce { background-position:center !important; } As Google develops a deeper and better understanding of content, businesses must carefully consider their audience and how they can...
View ArticleJob search webinar: Standing out during the Pandemic
JOB SEEKERS Wondering how you can ace your next virtual job interview? Want to know how you can keep your online presence relevant in a highly competitive job market? Seeking guidance on how to manage...
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